I discovered John on you tube years ago, before the university started. I am a skilled problem solver and seamstress, so I love his fast paced, focused on the key issues approach to teaching. He is 2nd generation in this trade, where apprenticeship is paramount to learning. With his online courses, you get that. I consider John my mentor, and when I am on a job, I rewatch his courses and I know I am watching my highly experienced teacher approach a similar project. I am over 3000 miles away so I haven’t taken his workshop, but I feel like he knows me, because when I am stumped with a design, I have called him, and he knows I am part of his student members, and gives me the applicable advice & tips he can for my issue. What is the value of a resource with his credentials worth to you? In my opinion, knowing he is there for me is invaluable. I don’t think I could have my business if it weren’t for John’s videos and being available with his expert knowledge. Trust me, if you want to start a canvas shop, this membership is as important as your sewing machine, your shop and your reputation. I encourage you to learn the right methods, learn from the best!